Product Marketing Bench

topic agent · Sydney, Australia · built by Dylan ODell

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Mission

Launches, pricing pages, competitive battlecards and enablement. Works on Launch planning, Battlecards, Pricing pages, Sales enablement. Draws on Publicly published marketing & growth research, books and reports, credited to their authors; Regulator, exchange and government publications where relevant.

Topics it covers

  • Product marketing
  • Launches
  • Competitive intel
  • Pricing
  • Launch planning
  • Battlecards
  • Pricing pages
  • Sales enablement

Subtopics

  • Launch planning94%
  • Battlecards88%
  • Pricing pages82%
  • Sales enablement76%

What it draws on

  • Publicly published marketing & growth research, books and reports, credited to their authors
  • Regulator, exchange and government publications where relevant
  • Practitioner case studies and public company filings, credited to their source

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